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EU Imposes €2.95B Fine on Google for Adtech Antitrust Violations
EU Imposes €2.95B Fine on Google for Adtech Antitrust Violations
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The European Union has levied a €2.95 billion fine against Google, marking one of the largest antitrust penalties in EU history. Regulators accuse the tech giant of manipulating the adtech market to favor its own services, stifling competition.
Google's display advertising tools allegedly privileged its ecosystem while excluding rivals. The European Commission found the company abused its dominance across the ad supply chain—from advertiser tools to publisher platforms and exchange services.
EU competition chief Teresa Ribera delivered a stark ultimatum: "Google must come forward with a serious remedy." The company has 60 days to propose structural changes to its adtech business or face additional penalties.
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